How to Deal with Freelance Creatives

Business owners have been having a lot of flak when it comes to hiring freelancers on their creative projects. As much as these concerns can be isolated cases, it is true that the disparity between the corporate world and the creatives agencies have made it difficult for one to interact with the other. But with labels aside, creative individuals should be treated in the same manner as any other professional looking for a living.

Dealing with freelancers can be a challenging but enlightening opportunity to collaborate with individuals who specialise in their creative craft. It will not only help you in dealing with business partners on the creatives side but will also help you understand the industry from their eyes. To help you in dealing with them appropriately and respectfully, here are a few notes to consider in dealing with freelancers.

Respecting the trade

Freelancers are self-made professionals, and they reached where they are by leaving the safety and sustainability of a firm to be an independent worker. Because of this, freelancersare not as committed like your employees, but they do know their trade. Having honed their skills from various projects and collaborations, freelancers have a higher ability in adapting their craft, whether it be in branding logos, copywriting spiels, or designing website layouts.

To that end, it’s a smart practice to be specific about what your project’s needs are and what your freelancer is there to do. As they are not expected to be entirely up to speed about the project, it’s up to you as a project leader to deal with all the logistics and nitty-gritty details when it comes to processing, development, and evaluation of the output that you will ask of them.

Set your ground rules

Besides your ground rules, you need to consider how many revisions you’ll allow. Hiring a freelancer doesn’t mean that you will have an abusive worker. Since freelancer workers often work multiple projects at once, they do not always offer full-commitment to your project and must limit themselves from over committing to prevent themselves from lagging behind in their other projects. It’s customary to restrict your deadlines and output revisions so that you and your collaborative partner can have a sense of urgency when it comes to deciding and readjusting to fit your company’s needs.

Finding your freelancer

Unless you do the legwork of contacting them through their LinkedIn profiles or seeing them at networking meet-ups, finding a freelancer who’s the right fit for the job can be a miracle to secure. Fortunately, contracting a freelancer usually goes through a recruitment agency. Because of this, it’s easier for freelancers and companies to ‘meet’ each other by having an accessible pool of independent workers to fit your project’s needs.

Digital recruitment consultants are fortunately high in demand, with different consultant agencies housing different types of employees and employers to match. From design staff to marketing personnel, you’re sure to find the right person for the job.


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