Before the expansion of technology, the main sources to seek assistance of a law firm was by searching through the yellow pages. In this modern age, web and digital marketing can really assist people to find lawyers easily and quickly.
How technological introduction has benefitted law firms in getting business?
As per the study in the year 2015, more than seventeen percent of people who were between 18 to 24 years of age and 21.4% of people who were earning more than $150k in a year, was keen in searching for lawyers online.
Business group portrait – Six business people working together. A diverse work group.
This figure was dramatically changed in the year 2017 where more than seventy-five percent of the people who took assistance of a lawyer sought them online. Though word of mouth has always been the primary factor to search for any business, nowadays people are giving priority to mobile devices and web for searching a lawyer. KOB Advertising is one of the most reputable and experienced firms that has assisted several businesses to improve their presence on the web.
Reasons for lawyers use a digital marketing campaign
A successful marketing drive will aid clients to get the ideal lawyer to deal with their legal requirements, and converting online searchers into new clients. There are mainly 4 reasons that compel individuals to turn to the web at the time of considering any legal action:
- Use resources online to determine the types of legal actions that might benefit them.
- Use the internet to search for a lawyer who is capable to deal with their case;
- Use more of internet sources to check about the reputation of the lawyers.
- Use legal professionals who will provide legal representation via internet search.
Tips to make effective SEO strategy
SEO is a wide term that is considered to be a part of entire digital marketing strategy. It can provide long-term advantages for your legal services and bring loads of traffic on your website. With the right SEO strategy, it makes it easy for your prospective customers to locate you easily in prominent search engines. There are tips that help law firms in designing an SEO strategy to reap benefits from digital marketing.
Creating relevant website content in easy to understand formats adds credibility to your brand. A business should spend time in analyzing its ideal customer and ways that would assist in outlining a content plan that establishes its authority.
Backlinking is one of the prime factors that is used by Google to rank its website. It can be achieved via forum submissions, guest blogging, and local directories that shows list of legal services.
Focus on building credibility of your business via social media marketing. This can be done by using social media channels such as Twitter, Facebook, or LinkedIn, and being active on social media platforms that are integral to internet marketing.
Internet has become the fastest growing place to find authentic information about law firms in the form of advertisements, websites etc. By enhancing their presence on the web, a law firm can grow its business immensely.